BAGELGATE

What do you do when Apple releases a new bagel emoji that looks nothing like a bagel?

If you’re Philly cream cheese, you get it changed.

Not only did it not look like a bagel it didn’t have a smear of cream cheese on it. So we went about changing this. We created a change.org petition and sent a very stern letter to Apple letting them know our feelings. Ten days later they realised their ignorance changing the bagel emoji to look more realistic and of course adding a smear of cream cheese.

This campaign not only delivered millions of impressions, it changed the bagel emoji forever.