FLIPVERTISING

Gen Z was no longer interested in new phone launches.

They thought there was nothing new out there and the first sign of an ad they switched off. We needed to flip this on its head. We did this by hiding phones in youtube ads

The more ads people watched the better their chances of winning a phone. But the more ads they watched the more our algorithim could keep sending them stuff about Samsung phones. Everybody wins. This campaign was able to drive record levels of engagement causing phone sales to go up by 35% and even won a shiny Cannes Grand Prix.